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News :: Gender and Sexuality
MEADOW FRESH 'GENDER BIASED' BILLBOARDS
Author
Date Created
- 11 Feb 2008
Date Edited
- 11 Feb 2008 06:18:36 AM
License
This work is in the public domain.
SEXIST BILLBOARDS
MEADOW FRESH the Milk Company have put up billboards around Wellington advertising a new 'Milk For Blokes' together with the words 'Another Way Guys Have it Good'. Bullshit sexist gender-biased babble from a multi-national capitalist corporation.
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Comments
Re: MEADOW FRESH 'GENDER BIASED' BILLBOARDS
Re: MEADOW FRESH 'GENDER BIASED' BILLBOARDS
Re: MEADOW FRESH 'GENDER BIASED' BILLBOARDS
This campiagn is in response to health concerns that New Zealand men are significantly more likely to die of chronic heart disease than are women!!!
The common stereotype that 'real men don't drink low fat milk' contributes to problems in getting men to cut down on the levels of saturated fat they are consuming. Good on meadow fresh for attempting to allow men to take better care of their bodies while still being able to enjoy full cream milk and not feeling any less masculine for it